Playcentric Industries & Institute (PII) is an experience design and game studio doing work based on human- and playcentric design, and an institute curating labs and consulting in many spheres. Clients, from game studios and city planners to medical research centers and universities, get in contact to learn about game culture, digital culture, virtual reality, participatory design and innovation. PII creates well designed solutions for many businesses and challenges in society, and always stays updated on future tech and trends.

A goal is to grow as an institute for the game and experience design communities in the Nordic countries with global connections and hubs. PII has supported start-ups, indie game devs, international artists/researchers through the game innovation lab and design collective Collaboratory, the Epic Unidragon Game Gallery and many labs, playtest events and playshops. We also produce Swedens only festival for interactive and electronic arts, Electrodome, and gatherings with international guests from the game and film industry. We also run a lot of game jams, like GAMERella that we brought to Sweden from TAG in Montreal. Collaboratory runs Global Game Jam yearly and also hosted No More Sweden, Retro game jam, Human rights educational game jam and Science festival game jam.

In 2015 PII initiated Diversi Gothenburg local group and Gothgames local gathering for and by game makers, now turned into a calendar site for local events and diversity initiatives. In 2016 we are a few people who start the process of opening a Swedish IGDA chapter and look for people interested in collaborating on this, email to get involved.

PII is founded by Jasmine Idun Isdrake, cyborg and futuristic art house game designer. For full list of games, awards, activities and clients check